After months of planning, designing, re-designing, developing, building, re-designing and tweaking, we went live. The whole process was quite extensive, so we decided to briefly summarise these changes below.
John Wright, Co Director/Coach;
The most important part of the updated process was for us to give potential members an insight into what they can expect and improve the usability of existing areas made for current members, which includes our web-book resource section.
Our re-designed layout is more visual, taking advantage of available space to present our services, process & message responsively, using the full screen of any device.
Putting ourselves in the shoes of prospective members, we took a step back and looked at how we want to present ourselves in 2017. We stripped back, allowing all imagery & video content do the talking and using only black & white for our call-to-actions (black representing our online consultation and white for our 30 day trial experience).
When we began the initial phases of development, we wanted to not only re-present ourselves aesthetically, but to also tell a story through images and videography. These images and videos feature real members, real emotions. Nothing is staged. This has always been an important concept to us in the past and will continue to be at the forefront of our branding strategy.
We altered the direction of the site language to define how we are viewed by new and current members. We are not a typical gym, yet we used the term ‘membership’ with some of our services. This caused confusion when people would compare our facility to other facilities within Liverpool. Our prices represent our personal training services, rather than a typical gym membership.
We are a personal training facility, operated by coaches who live and breathe the industry. Our system is designed to deliver training sessions through our unique, flexible, and efficacious approach. We can now confidently say that our website best represents our principles and most importantly, the Primal Training Club community.
Our ethos of respect the process runs through our veins and is always at the heart of our business, no matter what area.
We won’t ever stop trying to improve and striving to become better.